Writing Product Descriptions for Software Tools

Why Software Tool Descriptions Matter More Than You Think

Every software purchase begins with a single moment of discovery—a potential customer lands on your product page, scans the description, and makes a split-second decision about whether to keep reading or click away. In that brief window, your product description either builds a bridge of understanding or creates a wall of confusion. The difference between these outcomes isn't just about features and specifications; it's about speaking directly to the pain points, aspirations, and daily realities of the people who need your solution.

A product description for software tools is more than marketing copy—it's a strategic communication piece that translates technical capabilities into tangible benefits. Unlike physical products where customers can touch, feel, or try before buying, software exists in an abstract space. Your words become the primary sensory experience, painting a picture of how life improves once someone adopts your tool. This demands a unique approach that balances technical accuracy with emotional resonance, specificity with accessibility.

Throughout this comprehensive guide, you'll discover proven frameworks for crafting descriptions that convert browsers into buyers. We'll explore the psychology behind effective software marketing, dissect real-world examples that work (and those that don't), and provide actionable templates you can adapt immediately. Whether you're describing a project management platform, a developer tool, or an enterprise SaaS solution, you'll gain the insights needed to communicate value clearly and compellingly.

Understanding Your Audience Before Writing a Single Word

The foundation of any effective product description starts with deep audience understanding. Software buyers aren't monolithic—they span different roles, technical proficiencies, and decision-making authorities. A developer evaluating an API tool looks for entirely different signals than a marketing director assessing automation software. Before crafting your description, map out your primary audience segments and their specific concerns.

Technical users want precision and depth. They're scanning for architecture details, integration capabilities, and performance metrics. Non-technical decision-makers prioritize outcomes—how the tool saves time, reduces costs, or enables new capabilities. Meanwhile, procurement teams focus on security, compliance, and total cost of ownership. Your description needs to address these varied perspectives without becoming cluttered or confusing.

"The best product descriptions don't just list what software does—they mirror back the reader's own thoughts and frustrations, creating an instant sense of being understood."

Research your audience through multiple channels. Analyze support tickets to identify common questions and pain points. Review sales call transcripts to understand the language prospects actually use when describing their challenges. Study competitor reviews to see what users praise and criticize. This research phase might feel time-consuming, but it transforms generic descriptions into targeted messages that resonate.

Creating Audience Personas for Targeted Messaging

Develop detailed personas representing your key audience segments. Each persona should include job title, technical skill level, primary goals, common obstacles, and decision-making criteria. For example, "Developer Dave" might prioritize clean APIs and comprehensive documentation, while "Manager Michelle" cares most about team collaboration features and reporting dashboards.

With personas established, you can strategically structure your description to address each audience layer. Lead with the universal value proposition that appeals to everyone, then segment deeper into role-specific benefits. Use progressive disclosure—starting with accessible language before diving into technical specifics—so readers can self-select the depth of information they need.

Crafting Headlines That Capture Attention Immediately

Your product headline serves as the gateway to everything else. In a crowded software marketplace where buyers evaluate dozens of alternatives, your headline must communicate unique value within seconds. Avoid generic phrases like "The Best Project Management Tool" or "Powerful Analytics Platform." These statements are simultaneously too broad and too vague to create meaningful differentiation.

Instead, focus on the specific transformation your software enables. Strong headlines often follow patterns like outcome-focused statements, problem-solution frameworks, or distinctive capability highlights. Consider these approaches:

• Outcome-focused: "Ship Products 40% Faster with Integrated Development Workflows"
• Problem-solution: "Finally, Customer Data That Doesn't Require a Data Science Degree"
• Distinctive capability: "The Only CRM That Automatically Updates from Email Conversations"
• Audience-specific: "Built for Remote Teams Who Can't Afford Miscommunication"
• Contrarian positioning: "Project Management Without the Project Management"

Notice how each headline immediately communicates something specific and valuable. They use concrete numbers, clear outcomes, or distinctive positioning that sets expectations. The best headlines also introduce an element of curiosity or challenge conventional thinking, encouraging readers to learn more.

Supporting Headlines with Compelling Subheadings

Your primary headline shouldn't work alone. A strong supporting subheading provides additional context, addresses potential objections, or reinforces credibility. This two-tier approach allows you to balance aspiration with practicality. For instance, an ambitious headline like "Transform Customer Conversations into Revenue" might be grounded with a subheading like "Trusted by 12,000+ sales teams to track, analyze, and optimize every customer interaction."

Subheadings can also segment your audience. If your primary headline appeals broadly, the subheading can speak to a specific niche: "Especially powerful for B2B companies with complex, multi-stakeholder sales cycles." This approach welcomes everyone while signaling deep expertise for your ideal customer profile.

Structuring Descriptions for Maximum Clarity and Impact

Software descriptions need intentional architecture. Unlike narrative content that unfolds linearly, product descriptions must accommodate different reading patterns—some visitors will read every word, others will scan for specific information, and many will bounce between sections based on their priorities. Your structure should support all these behaviors simultaneously.

Begin with a concise overview paragraph that encapsulates the essence of what your software does and who it serves. This paragraph should be comprehensible to someone with no prior knowledge of your product category. Avoid jargon, acronyms, or assumed context. Think of this as your "elevator pitch" in written form—if someone reads only this paragraph, they should understand your core value proposition.

After your overview, transition into a problem statement that demonstrates understanding of your audience's challenges. This section should feel like you're reading their mind—articulating frustrations they experience but might not have fully verbalized. The goal isn't to dwell on negativity but to establish credibility and relevance by showing you understand their world.

"When prospects see their exact situation described in your product copy, they immediately lean in. You've earned the right to present your solution because you've proven you understand the problem."

Transitioning from Problems to Solutions

The bridge between problem and solution represents a critical moment in your description. Avoid abrupt transitions that feel like a sales pitch. Instead, use connecting language that positions your software as a natural response to the challenges you've outlined. Phrases like "This is why we built..." or "Our approach addresses these challenges by..." create logical flow while maintaining authenticity.

When explaining your solution, focus on the "how" before diving into the "what." Readers want to understand your approach and philosophy before getting lost in feature lists. For example, if you've built a time-tracking tool, explain your underlying belief that time tracking should be automatic and invisible rather than manual and burdensome. This philosophical framing helps readers understand why your features exist and what makes your approach distinctive.

Writing Features That Translate to Benefits

The feature-benefit translation represents one of the most common failures in software descriptions. Many writers list capabilities without explaining why those capabilities matter. "Real-time collaboration" means nothing until you explain it prevents version control nightmares and ensures everyone works from the latest information. "Advanced reporting dashboard" becomes valuable when you clarify it eliminates hours of manual data compilation and delivers insights in seconds.

Structure each feature description using a consistent pattern: name the feature, briefly explain what it does, then immediately connect to a tangible benefit. Consider these examples:

❤️ Automated Workflow Triggers: Set up custom automation rules that execute actions based on specific conditions—like automatically assigning tasks when a project stage changes or sending notifications when deadlines approach. This eliminates repetitive manual work and ensures nothing falls through the cracks, even as your team scales.

⚡ Native Integrations with 200+ Tools: Connect directly to the applications your team already uses, from communication platforms to file storage to development tools. Data flows automatically between systems without manual imports, exports, or custom coding, keeping your entire tech stack synchronized.

🎯 Granular Permission Controls: Define exactly who can view, edit, or delete any piece of information, with role-based access that scales from small teams to enterprise organizations. Maintain security and compliance requirements without creating friction for legitimate users who need information to do their jobs.

Notice how each description follows the pattern: feature name in bold, technical explanation, then benefit-focused outcome. The benefit portion specifically addresses time savings, risk reduction, or capability enhancement—concrete improvements that matter to users.

Prioritizing Features Based on Audience Value

Not all features deserve equal prominence. Identify the capabilities that deliver the most significant value to your target audience and feature them prominently. Secondary features can be mentioned more briefly or grouped into categories. This prioritization prevents overwhelming readers while ensuring the most compelling aspects of your software receive appropriate attention.

Consider creating tiered feature presentations: hero features that lead your description, supporting features that round out the value proposition, and technical features that appeal to evaluators assessing detailed specifications. This approach allows different audience segments to find the information most relevant to their decision-making process.

Incorporating Social Proof and Credibility Signals

Even the most compelling description needs external validation. Social proof—evidence that other people and organizations trust and benefit from your software—dramatically increases conversion rates by reducing perceived risk. However, social proof must be specific and relevant to be effective. Generic testimonials like "Great product!" or "Very useful!" add little value.

Strong social proof includes specific outcomes, identifiable sources, and contextual details. Instead of "Customers love our software," try "Engineering teams at companies like Stripe and Shopify use our debugging tools to reduce incident resolution time by an average of 60%." The specificity—named companies, specific use case, quantified outcome—creates genuine credibility.

"The most persuasive testimonials aren't about how great your software is—they're about the specific transformation customers experienced after implementation."

Incorporate various forms of social proof throughout your description:

• Customer testimonials: Direct quotes highlighting specific benefits and outcomes
• Usage statistics: Number of users, companies, or transactions processed
• Industry recognition: Awards, certifications, or analyst ratings
• Case study references: Brief mentions of success stories with links to full details
• Customer logos: Visual representation of notable clients
• Expert endorsements: Recommendations from industry thought leaders

Position social proof strategically rather than dumping it all in one section. Weave testimonials near related features—for example, place a quote about ease of use near your onboarding feature description. This contextual placement reinforces specific claims with relevant validation.

Balancing Aspiration with Authenticity

While social proof builds credibility, overly promotional language undermines it. Modern software buyers are sophisticated and skeptical of marketing hyperbole. Phrases like "revolutionary," "game-changing," or "industry-leading" trigger skepticism unless backed by substantial evidence. Instead, let specific outcomes and customer experiences demonstrate value.

Authenticity also means acknowledging your ideal customer profile. Not every software tool serves everyone equally well. Being transparent about who benefits most from your solution—and perhaps who might be better served elsewhere—actually increases trust and qualification. A description that says "Built specifically for B2B SaaS companies with product-led growth models" is more compelling to that audience than claiming universal applicability.

Optimizing Technical Specifications and Requirements

Technical details serve a specific audience segment—evaluators who need to assess compatibility, security, and infrastructure requirements before proceeding with a purchase. These details shouldn't clutter your primary description but must be easily accessible for those who need them. Consider placing technical specifications in expandable sections, separate tabs, or clearly marked subsections that don't interrupt the main narrative flow.

Technical specifications should be comprehensive and current. Include information about supported platforms, system requirements, integration capabilities, security certifications, and compliance standards. For developer tools, provide details about API availability, SDK languages, and documentation quality. Enterprise buyers particularly value information about deployment options, data residency, backup procedures, and support SLAs.

Present technical information clearly without assuming expert knowledge. Even technical specifications benefit from brief explanations. Rather than simply stating "SSO via SAML 2.0," explain "Single Sign-On using SAML 2.0 protocol, allowing employees to access the platform using existing company credentials without managing separate passwords." This approach serves both technical evaluators who want specifics and business stakeholders who need context.

Addressing Common Technical Concerns Proactively

Anticipate and address common technical questions within your description to reduce friction in the evaluation process. If data security is a frequent concern in your category, proactively explain your encryption approach, access controls, and compliance certifications. If integration complexity typically causes hesitation, highlight your pre-built connectors and implementation support.

"Technical specifications aren't just a checklist—they're an opportunity to differentiate by being more transparent, more thorough, and more helpful than competitors who treat specs as an afterthought."

Crafting Compelling Calls-to-Action

Your product description should guide readers toward a clear next step. However, effective calls-to-action for software tools differ from traditional e-commerce products. Software purchases—especially for business tools—involve longer consideration periods, multiple stakeholders, and careful evaluation. Your calls-to-action should acknowledge this reality rather than pushing for immediate purchase.

Offer multiple pathways that accommodate different readiness levels. Some visitors are ready to start a trial immediately, others want to see a demo, and many need to gather more information before committing any time. Provide options for each stage:

🚀 For high-intent visitors: "Start your 14-day free trial—no credit card required"

👁️ For those wanting to see it first: "Watch a 5-minute product walkthrough"

📚 For researchers gathering information: "Download our comprehensive feature comparison guide"

💬 For those with specific questions: "Schedule a personalized demo with our team"

🔔 For future consideration: "Get notified when we launch [upcoming feature]"

Position calls-to-action at natural decision points throughout your description rather than only at the end. After explaining a particularly compelling feature, offer a relevant next step. Following a customer testimonial about easy implementation, invite readers to start their own trial. This distributed approach captures interest at peak moments rather than assuming everyone reads to the bottom.

Reducing Friction in the Conversion Path

Every element of friction between your description and the desired action reduces conversion rates. Clearly communicate what happens after someone clicks your call-to-action. If you're offering a free trial, specify exactly what's included, how long it lasts, and whether a credit card is required. If you're promoting a demo, indicate how long it takes and whether it's live or recorded.

Address common objections within or near your calls-to-action. Concerns about implementation complexity can be countered with "Get started in under 5 minutes with our guided setup." Worries about commitment might be addressed with "Cancel anytime—no questions asked." These small reassurances remove psychological barriers that prevent otherwise interested prospects from taking action.

Adapting Descriptions for Different Distribution Channels

Your product description isn't a single static document—it needs variations optimized for different contexts. The description on your main product page differs from what appears in marketplace listings, email campaigns, or social media posts. Each channel has distinct constraints, audience expectations, and conversion objectives that should inform how you present your software.

Marketplace listings (like those on software directories or app stores) typically impose character limits and structured formats. These descriptions need to be more concise and feature-focused, often leading with differentiators that help you stand out among competitors in the same category. Emphasize unique capabilities and include relevant keywords that improve discoverability within the marketplace search function.

Email descriptions serve a warmer audience—people who've already shown some interest by subscribing or engaging with your brand. These descriptions can be more conversational and assume greater context. Focus on what's new, what's improved, or what specific segment of your audience would find most valuable. Email descriptions also benefit from stronger personalization based on recipient behavior or characteristics.

Social Media Adaptations

Social media requires radical condensation—you're working with a few sentences at most. These ultra-short descriptions should focus on a single compelling angle rather than trying to communicate everything. Consider leading with a provocative question, a surprising statistic, or a bold claim that encourages clicks to learn more. Social descriptions work best when they promise specific value: "See how design teams are cutting review cycles from days to hours."

Video descriptions (for platforms like YouTube) benefit from timestamps and structured formatting. Break down what viewers will learn at different points in the video, making it easy to jump to relevant sections. Include links to related resources, documentation, or signup pages. Video descriptions also provide SEO value, so incorporate relevant keywords naturally while maintaining readability.

Avoiding Common Description Pitfalls

Even experienced marketers fall into predictable traps when writing software descriptions. Recognizing these patterns helps you avoid weakening your messaging. One of the most common mistakes is leading with company history rather than customer value. While your founding story might be interesting, prospects care first about whether your software solves their problem. Company background belongs later in the description or on a separate "About" page.

"The moment you start talking about yourself instead of your customer's challenges and aspirations, you've lost the thread of effective product marketing."

Another frequent error is feature dumping without context or prioritization. Listing fifty features in rapid succession overwhelms readers and fails to communicate what actually matters. Instead, curate your feature presentation—highlight the most impactful capabilities and group related features into logical categories. Remember that more information doesn't automatically mean better communication.

Jargon and buzzwords represent another danger zone. Terms like "leverage synergies," "paradigm shift," or "next-generation platform" sound impressive but communicate nothing concrete. Industry-specific jargon can be appropriate when writing for technical audiences who use those terms daily, but generic business buzzwords should be eliminated in favor of clear, specific language.

The Specificity Principle

Vague claims undermine credibility. "Increase productivity" means nothing without context—increase it by how much, for which tasks, compared to what alternative? "Reduce customer support tickets by 35% by automating answers to the 20 most common questions" provides concrete, believable value. Specificity doesn't require revealing proprietary information; it simply means being precise about outcomes and capabilities.

Similarly, avoid relative claims without reference points. "Faster performance" compared to what? "More affordable" than which alternatives? If you're going to make comparative claims, either name the comparison point or provide absolute metrics that readers can evaluate independently. This precision builds trust and helps qualified prospects self-identify.

Testing and Iterating Your Descriptions

Product descriptions should evolve based on data and feedback rather than remaining static after initial publication. Implement systematic testing to understand which messaging resonates most effectively with your audience. A/B testing different headlines, feature presentations, or calls-to-action reveals what actually drives conversions versus what merely sounds good in internal discussions.

Track multiple metrics beyond just conversion rates. Monitor time on page, scroll depth, and click patterns to understand how visitors engage with your description. High bounce rates might indicate your headline isn't attracting the right audience or your opening paragraph fails to deliver on the headline's promise. Low scroll depth suggests your content isn't compelling enough to hold attention.

Gather qualitative feedback through user testing sessions where you watch people read and react to your description in real-time. Ask them to verbalize their thoughts, questions, and concerns as they read. This research often reveals gaps in clarity or logic that weren't apparent to you as the writer. Pay special attention to moments of confusion or hesitation—these indicate opportunities for improvement.

Incorporating Customer Language

Your actual customers provide invaluable insights for refining descriptions. Analyze how they describe your software in reviews, testimonials, and support conversations. The language they use—including metaphors, comparisons, and benefit descriptions—often resonates more authentically than marketing-crafted messaging. If customers consistently describe a feature using different terminology than you do, consider adopting their language.

Sales team feedback is equally valuable. Representatives who demonstrate your software daily understand which messages land effectively and which create confusion. They know the questions prospects ask most frequently and the objections that arise repeatedly. Regular collaboration between marketing and sales ensures your description addresses real-world concerns rather than theoretical ones.

Maintaining Descriptions as Your Product Evolves

Software products change continuously through updates, new features, and expanded capabilities. Your product description must evolve in parallel, but this doesn't mean rewriting everything with each release. Establish a regular review schedule—quarterly for most products, monthly for rapidly evolving tools—to assess whether your description accurately represents current capabilities.

When adding new features to your description, consider whether they deserve prominent placement or should be integrated into existing sections. Not every new feature warrants top billing; some represent incremental improvements to existing capabilities. Evaluate new features based on customer impact and differentiation value rather than simply adding them in chronological order of development.

Deprecated features or changed functionality require careful handling. If you've removed a capability or significantly changed how something works, update your description promptly to avoid creating false expectations. However, if the change improves the user experience or adds value, frame it positively: "We've streamlined the reporting interface based on customer feedback, reducing the steps required to generate insights from seven clicks to two."

Version Control and Historical Documentation

Maintain version history of your product descriptions, especially for major revisions. This documentation helps you track what messaging worked when, understand the evolution of your positioning, and potentially revert changes if new descriptions underperform. Version control also ensures consistency across channels—when you update your main product page, you have a clear record of what needs updating in marketplace listings, sales collateral, and other materials.

Consider how your description scales across different product tiers if you offer multiple pricing levels or editions. Clearly differentiate what's included in each tier without making lower tiers seem inadequate. Focus on how each tier serves different use cases rather than simply listing what's excluded from cheaper options. This approach positions each tier as appropriate for specific audiences rather than creating a hierarchy of "good, better, best."

Localization and International Considerations

If you serve international markets, your product descriptions need thoughtful localization beyond simple translation. Cultural differences influence how people evaluate software, what benefits they prioritize, and what messaging resonates. A description emphasizing individual productivity might work well in some markets but fall flat in cultures that prioritize team harmony and collective success.

Localization also requires adapting examples, use cases, and social proof. References to companies, industries, or scenarios that are familiar in one market might be meaningless in another. If possible, develop market-specific case studies and testimonials that reflect local customers and contexts. This localization demonstrates genuine commitment to international markets rather than treating them as afterthoughts.

Technical considerations vary by region as well. Compliance requirements, data residency regulations, and integration ecosystems differ significantly across markets. Your localized descriptions should address region-specific technical concerns—for example, emphasizing GDPR compliance for European audiences or highlighting local payment gateway integrations for specific countries.

Language Complexity and Clarity

Even when writing in English, consider that many readers may be non-native speakers. Overly complex sentence structures, idioms, or cultural references can create unnecessary barriers. Aim for clear, straightforward language that translates well both literally and conceptually. This doesn't mean dumbing down your content—technical accuracy remains important—but rather avoiding unnecessarily ornate or culturally specific expressions.

"The best product descriptions work across cultures not because they're bland and generic, but because they focus on universal human needs and clearly articulated solutions."

Integrating Descriptions with Visual Content

Product descriptions don't exist in isolation—they work in concert with screenshots, videos, diagrams, and other visual elements. The most effective product pages strategically interweave text and visuals so each reinforces the other. Rather than treating images as decorative additions, use them to illustrate concepts, demonstrate workflows, and provide visual proof of your claims.

Screenshots should be annotated and contextual rather than raw interface captures. Highlight the specific feature or capability you're discussing in the adjacent text. Use arrows, callouts, or highlighting to draw attention to relevant elements. Include brief captions that connect the visual to the benefit: "Drag-and-drop interface eliminates the learning curve—team members start contributing immediately."

Video content serves different purposes at different stages of the buying journey. Short feature videos (30-60 seconds) work well embedded within descriptions to demonstrate specific capabilities. Longer product tours (3-5 minutes) might be offered as alternative ways to understand your software for visual learners. Live demo recordings provide social proof and show real-world usage patterns.

Accessibility Considerations

Ensure your descriptions remain fully accessible to users with disabilities. Provide alt text for all images that conveys the meaningful content, not just "screenshot" or "product interface." If you're using video, include captions and transcripts. Structure your text with proper heading hierarchy so screen readers can navigate effectively. Accessibility isn't just ethical—it expands your potential audience and often improves the experience for all users.

Consider how your description renders on different devices and screen sizes. Mobile users might see a condensed version where your carefully structured layout collapses into a single column. Test your descriptions on various devices to ensure key information remains prominent and calls-to-action stay accessible regardless of screen size.

Leveraging Descriptions for SEO Without Compromising Readability

Product descriptions serve dual audiences—human readers and search engines. Balancing these priorities requires understanding how search engines evaluate content quality while never sacrificing readability for keyword optimization. Modern search algorithms prioritize user experience, meaning that genuinely helpful, comprehensive descriptions naturally perform better than keyword-stuffed content.

Identify the primary keywords and phrases your target audience uses when searching for solutions like yours. Incorporate these terms naturally throughout your description, particularly in headlines, subheadings, and the opening paragraph. However, avoid forced repetition or awkward phrasing to hit keyword density targets. Search engines have become sophisticated enough to understand semantic relationships and context, so variations and related terms contribute to SEO effectiveness.

Structured data markup helps search engines understand and display your product information more effectively. Implement appropriate schema.org markup for software applications, including details like name, description, offers, ratings, and reviews. This structured data can enhance your search listings with rich snippets that improve click-through rates.

Content Depth and Comprehensiveness

Search engines favor comprehensive content that thoroughly addresses user intent. Longer, detailed descriptions generally outperform brief ones, provided the additional content adds genuine value rather than padding. This is why explaining context, benefits, and use cases—not just listing features—improves both user experience and search performance.

Internal linking within your description helps both users and search engines. Link to related resources like documentation, case studies, integration guides, or blog posts that provide additional context. These links help users find relevant information while signaling to search engines the relationships between different pieces of content on your site.

How long should a software product description be?

Product descriptions should be as long as necessary to communicate value clearly—typically 800-2000 words for main product pages. The key is ensuring every paragraph serves a purpose. Brief descriptions (300-500 words) work for simple tools or marketplace listings, while complex enterprise software might require 2000+ words to adequately explain capabilities, use cases, and technical specifications. Focus on completeness rather than hitting arbitrary word counts.

Should technical specifications be included in the main description or separated?

Technical specifications should be easily accessible but not interrupt the main narrative flow. Consider placing detailed specs in expandable sections, separate tabs, or clearly marked subsections that technical evaluators can find quickly while general readers can skip. Include essential technical information (like platform compatibility) in the main description, but reserve granular details (like specific API endpoints) for dedicated technical sections.

How often should product descriptions be updated?

Review descriptions quarterly at minimum, with immediate updates for major feature releases or significant changes. Minor updates and refinements can happen monthly based on performance data and customer feedback. Establish a regular audit schedule to ensure accuracy, update statistics and customer counts, refresh testimonials, and refine messaging based on what's working in sales conversations.

What's the best way to handle competitor comparisons in descriptions?

Focus on your unique value and approach rather than directly attacking competitors. If you do make comparisons, be factual, specific, and fair. Comparison tables work well when they highlight genuine differentiators without misrepresenting alternatives. Many effective descriptions achieve differentiation by clearly defining their ideal customer and use case, implicitly distinguishing themselves without naming competitors.

How can I make technical product descriptions accessible to non-technical buyers?

Use progressive disclosure—start with accessible language and outcomes before diving into technical details. Explain technical concepts through analogies and real-world examples. Structure content so different audiences can find relevant information: lead with business benefits, follow with implementation details, and provide technical specifications in dedicated sections. Include role-specific use cases that speak to both technical and business stakeholders.

Should pricing information be included in product descriptions?

This depends on your pricing model and sales process. For self-service products with transparent pricing, including cost information reduces friction and qualifies leads. For enterprise software with custom pricing, focus on value and ROI while directing interested prospects to contact sales. If you do include pricing, clearly explain what's included at each tier and any limitations or usage-based costs to prevent surprises later.